There was a once famous psychologist who quoted ‘things that are different or unique will be remembered’ and presentations that follow this rule will make an impact. Take the last presentation you did, how did you start it? was it a general welcome or a dull introduction to you company? I recently worked with a client who needed to make an impact as the chair of a large organisation on the theme of change. After consulting on the audience and expected outcomes, we chose to follow a purely pictorial introduction of her recent personal upheaval having bought a dog. This was indeed unexpected for the audience, but made it personal, memorable and directly relevant to the topic in hand.
The introduction was an outstanding success, and to this day people still talk about the dog and the upheaval, which comes back to the point, be different, and be remembered.
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